Abstract:Purpose. The article analyzes new approaches in the system of prevention of cruel treatment of children in the family. The essence of social marketing as a tool for solving the issues of prevention of family trouble is revealed. The special role of the communication environment and information support for the activities of various subjects of prevention is noted.Methods. The study uses a set of general scientifc methods, such as analysis, synthesis, generalization, system-functional and complex, resource appro… Show more
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