“…To pursue this it may also be constructive to build on recent research that explores what happens when a strong organizational identity is missing (Maravelias, 2003). If we examine more closely how individuals fill in for these missing narratives (Maravelias, 2003), we may come closer to understanding how lack is articulated in specific instances and how normative controls serve not just to fill a collective gap (Maravelias, 2003), but a very specific lack of the subject. For example, while responses such as "I don't necessarily see how we're going to get there or what we're doing right now…" (Corley, 2004(Corley, : 1162 and "It can all get very confusing" (Corley, 2004(Corley, : 1163 have been interpreted as indicating identity inconsistencies (Corley, 2004), the model developed here suggests that they point to specific instances of how individuals struggle with identity and therefore represent stories and story themes (Brown, 2006) of struggles with lack.…”