Abstract:Although it is one of the world’s most successful industries, the automotive industry was one of the biggest losers of the economic crisis of 2008. The crisis caused negative effects throughout the automobile supply chain, but research about this period has been focused on car dealerships. The objective of this paper is to provide insight gained from comprehensive research conducted in the Hungarian car trade market through in-depth interviews with car dealership owners and a wide questionnaire survey with the… Show more
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