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The subject of this article is to analyze the users’ attitude towards new, 5G-enabled smart living services before their commercial launch. The goal is to offer a framework for the analysis and evaluation of influential factors in the early adoption of 5G residential services. Additionally, the paper examines how mobile operators can leverage their existing infrastructure and services to boost the acceptance of both 5G as a technology and the provided smart-living services. To ascertain the potential impact that mobile operators can have on the adoption of such services, loyalty programs were taken into account as a separate factor in the acceptance study. The study was conducted in Serbia in the form of a survey. The analysis of the results yielded some notable conclusions such as trust in technology playing the leading role in influencing the behavior intention, while loyalty programs showed that they can influence attitudes towards individual smart living services. The presented results can be used to shape any future implementation of 5G-based services in Serbia, or any other country whose 5G infrastructure and services for the residential customer segment are yet to be established.
The subject of this article is to analyze the users’ attitude towards new, 5G-enabled smart living services before their commercial launch. The goal is to offer a framework for the analysis and evaluation of influential factors in the early adoption of 5G residential services. Additionally, the paper examines how mobile operators can leverage their existing infrastructure and services to boost the acceptance of both 5G as a technology and the provided smart-living services. To ascertain the potential impact that mobile operators can have on the adoption of such services, loyalty programs were taken into account as a separate factor in the acceptance study. The study was conducted in Serbia in the form of a survey. The analysis of the results yielded some notable conclusions such as trust in technology playing the leading role in influencing the behavior intention, while loyalty programs showed that they can influence attitudes towards individual smart living services. The presented results can be used to shape any future implementation of 5G-based services in Serbia, or any other country whose 5G infrastructure and services for the residential customer segment are yet to be established.
PurposeThis paper explores the Entrepreneurial Well-Being (EWB) of expatriate entrepreneurs in China. Through the analysis of their contextualised lived experience across the entrepreneurial journey, the paper proposes a novel theorisation of EWB.Design/methodology/approachThis study adopts an interpretivist approach of abductive reasoning to analyse the data from 50 in-depth interviews conducted with expatriate entrepreneurs in China. Expatriate entrepreneurs are confronted with enhanced challenges in their host country, leading to particular emotional engagement with the entrepreneurial journey.FindingsFindings show the importance of life situations, emotions and relatedness in the entrepreneurial process and the EWB of expatriate entrepreneurs. Theorising from their lived experiences, the paper presents EWB as a dynamic process. It further theorises this process as a constant, ongoing interaction and integration between the self and world, in an interplay of being and becoming. Such theorisation contributes first to advancements in the EWB literature, with a stronger emphasis on the entrepreneurial aspect. The paper also contributes to discussions on contextualised entrepreneurship by stressing the role of emotions and relatedness in the pursuit of EWB.Originality/valueEntrepreneurship is a global phenomenon, which is often presented as a suitable alternative career path for migrant and expatriate individuals. However, the importance of EWB for entrepreneurs requires further attention from policy-makers, support institutions and entrepreneurs themselves. By theorising EWB as a processual journey of being and becoming and the relation between the self and world, this paper opens avenues for innovative support policies and practices aiming at developing the full potential of individuals in entrepreneurship and promoting both the happiness index and the global index of society.
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