“…While prior research regarding the relationship between the pandemic and consumer behavior is mostly quantitative (Ahmed et al, 2020; Baker et al, 2020; Deng et al, 2020; Güney & Sangün, 2021; Hall et al, 2020; Islam et al, 2021; Kemp et al, 2021; Kim, 2020; Laato et al, 2020; Li et al, 2020; Milaković, 2021; Prentice et al, 2020; Szymkowiak et al, 2021), few of them are qualitative (Belk, 2020; Naeem, 2020; Naeem & Ozuem, 2021). Impacts of COVID‐19 on unusual purchases (Laato et al, 2020), overall consumption (Baker et al, 2020; Belk, 2020; Kim, 2020; Kirk & Rifkin, 2020; Sheth, 2020), food consumption (Güney & Sangün, 2021), prosumption (Lang et al, 2020), stockpiling (Hall et al, 2020), panic buying (Ahmed et al, 2020; Hall et al, 2020; Islam et al, 2021; Naeem & Ozuem, 2021), impulse buying (Ahmed et al, 2020; Deng et al, 2020; Islam et al, 2021; Li et al, 2020; Naeem, 2020), online shopping (Belk, 2020; Hall et al, 2020), and retailing (Grashuis et al, 2020) are examined in the literature. Most of the studies focused on the effects of psychological factors such as fear (Ahmed et al, 2020; Grashuis et al, 2020; Islam et al, 2021; Kemp et al, 2021; Naeem & Ozuem, 2021), perceived risk (Szymkowiak et al, 2021), perceived severity of the pandemic (Deng et al, 2020; Kim, 2020; Laato et al, 2020; Li et al, 2020) on consumer behavior.…”