Post-Pandemic Digital Business Strategy in Bana Juo Restaurant Tangerang, Indonesia

Abstract

MSMEs has a strongly important role and have a big impact on the Indonesian economy. However, the development of MSMEs was severely depressed during the COVID-19 pandemic. During the COVID-19 pandemic, numerous MSMEs have incorporated technology into their business strategies. The Bana Juo Restaurant has also integrated technology into its operations. This research aims to find the right post-pandemic business strategy for Bana Juo Restaurant by using SWOT analysis. This qualitative descriptive research method was conducted through interviews and direct observation at Bana Juo Restaurant. This research indicates that when constructing and managing a business, it is essential to pay close attention to collaboration partners, opportunities, and consistency levels.