WhiB1 belongs to the WhiB‐like family that is widely distributed in the phylum of Actinobacteria. It is a monomeric transcription factor that contains a [4Fe–4S] cluster in the holo‐form. In mycobacteria, the holo‐WhiB1 interacts with the domain 4 of the σ
70
‐family primary sigma factor (σ
A
4
) in the RNA polymerase holoenzyme and plays an essential role in active cell growth. Domain 4 of the σ
70
‐family primary sigma factors recognizes the −35 hexamer of promoter DNA and is commonly utilized by transcription factors for gene activation. However, the crystal structure of the WhiB1:σ
A
4
complex reveals unexpectedly that WhiB1 binds to σ
A
4
using a hydrophobic interface that differs markedly from previously characterized σ
A
4
‐bound bacterial transcription activators. Moreover, holo‐WhiB1 represses transcription by interaction with σ
A
4
in vitro
and WhiB1's essential role in supporting mycobacterial growth requires its interaction with σ
A
in vivo
. Together, these results demonstrate that holo‐WhiB1 regulates gene expression by a noncanonical mechanism relative to well‐characterized σ
A
4
‐dependent transcription activators.