Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

Abstract

The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countries that make up Ibero-America together with that on social networks. The assumptions that have guided the research seek to determine whether an objectification of women in the image that is built from the media and on social networks really exists; and whether the frames that occur in both are identical or different. The methodological design includes a content analysis and impact measurement with Big Data technology. The main results and conclusions include the objectification of women in all the generalist media; and 50% in sports-themed media. Similarly, it should be noted that social media reflect the impact of conventional media more than tenfold and most importantly, a change in trend and progress is foreseen in media frameworks with a gender perspective.

Tratamiento del fenómeno de la desinformación en la prensa española. Un análisis de su evolución

“…Es un hecho que los tiempos cambian, al igual que lo hace la agenda-setting, cuya teoría junto con la del framing, han sido claves para estudiar la relación entre los medios de comunicación y la opinión pública (Fernández-Torres et al, 2022). Aunque queda mucho camino por recorrer para frenar el fenómeno de la desinformación y la concienciación de la ciudadanía, se observa una evolución constructiva en la cobertura periodística, en donde no sólo se informa sobre los efectos sino, también, sobre las medidas que se ponen en práctica para erradicar las noticias falsas, reivindicando el valor del periodismo en un incidente crítico (Tandoc et al, 2019).…”