Ocean noise produced by seismic exploration has been implicated in causing changes in baleen whale hearing, physiology, feeding, breeding, and migratory behaviours. Here, we observed changes in the mating tactics of humpback whales (
Megaptera novaeangliae
) during a one-hour exposure to nearby seismic air guns. Males employ a conditional mating strategy where they switch between singing and non-singing tactics. Singing is presumably an advertisement signal, while non-singing behaviours include seeking out and joining with females as well as forming competitive groups. During periods of active air guns, the number of male singing whales increased, and singers were more likely to be observed joining females. Conversely, non-singing males were less likely to engage in joining interactions suggesting that active air guns caused a switch in male breeding tactics. Though we cannot translate these effects into changes in breeding success, this indicates that seismic exploration has the potential to alter breeding behaviours in baleen whales.