Postcard Prenotification in Industrial Surveys: Further Evidence

Murphy, Peter; Daley, James M.

doi:10.1108/19355181200200005

Cited by 3 publications

(3 citation statements)

References 20 publications

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“…is of greater importance in garnering cooperation. In a survey of international freight forwarders, Murphy and Daley (2002) found, contrary to expectations, that a postcard prenotification resulted in a lower response rate than the non-notified group, although this difference was not statistically significant.…”

Section: Prenotification As a Research Toolcontrasting

confidence: 66%

Exploring the Impact of E-mail and Postcard Prenotification on Response Rates to a Mail Survey in an Academic Setting

McCallister

Otto

2008

Journal of Applied Social Science

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What techniques effectively and consistently impact response rates to a mail survey? No clear answer to this question exists, largely because variability in response rates occurs depending on the population of interest, questionnaire type, and procedures used by researchers. This article examines the impact of e-mail and postcard prenotification on response rates to a mail survey by using a population of university full-time faculty and staff. Comparisons were made among respondents who received a postcard prenotification, those who received an e-mail prenotification, and those who received no prenotification prior to the initial mailing of a questionnaire. Data show that e-mail prenotification had the largest impact on response rate, while postcard prenotification had the least impact. In addition, the use of e-mail prenotification reduced overall project costs (both time and money). We suggest that the uses and applicability of e-mail prenotification be further explored to examine both its initial and overall impact on response rate in populations utilizing an electronic environment.

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Section: Prenotification As a Research Toolcontrasting

confidence: 66%

Exploring the Impact of E-mail and Postcard Prenotification on Response Rates to a Mail Survey in an Academic Setting

McCallister

Otto

2008

Journal of Applied Social Science

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“…The response rates achieved with mailed questionnaires are often low, but this data collection method is accepted as offering a number of signi cant bene ts, such as modest cost, the ability of the respondents to remain anonymous and geographic exibility (Greer et al, 2000;Murphy and Daley, 2002). It also allows a signi cant number of responses to be gathered, even if the overall response rate is low.…”

Section: Response Ratementioning

confidence: 98%

An Exploratory Comparison of Electronic Commerce Adoption in Large and Small Enterprises

Daniel

Grimshaw

2002

Journal of Information Technology

157

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This study compares the reasons why small and large companies are adopting electronic commerce (ecommerce) and compares the bene ts realized from the adoption of e-commerce by these two groups of companies. Two surveys that were undertaken contemporaneously on the use of e-commerce by small and large companies in the UK were used as the empirical basis for this study. The study found that the use of e-commerce for responding to competitors, providing enhanced customer services and improving relations with suppliers was driving the uptake by smaller businesses to a greater extent than by their larger counterparts. Only in the area of improved operational ef ciency did larger businesses express greater interest in adopting e-commerce. The study also found that smaller businesses believed that they had achieved greater bene ts from their e-commerce services than had the larger rms in all areas explored.

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“…The research was carried out in SMEs belonging to North Karnataka, India with three clear objectives identified for the study. The SME sector consisted of 250 working SMEs of which 150 participated in the survey, a good response rate (Alreck and Settle, 1985; Murphy and Daley, 2002).…”

Section: Discussionmentioning

confidence: 99%

A holistic study of factors governing small and medium enterprises in India

Bagodi¹,

Raravi²

2021

JM2

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Purpose The purpose of this paper is to identify the input, process and output factors (along with their manifest variables) of small and medium enterprises (SMEs), and to establish cause and effect relationships amongst the factors and sub-factors. Systems thinking, a holistic approach, is used to carry out qualitative analysis of the feedback loops. Design/methodology/approach A well-structured questionnaire was developed to gather the relevant data to identify the factors affecting the performance of SMEs in a holistic manner. A total of 150 responses were collected during November 2015–March 2016. Factor analysis and path analysis were used to establish causal relationships between input, process and output factors. The systems thinking approach has been used for qualitative analysis. Findings Feedback loops have been identified amongst input-process-output-input factors and amongst sub-factors. They enabled authors to infer that the managers/owners of SMEs are systems thinkers, if not completely, at least partially. Six negative feedback loops and one positive feedback loop prevail. System behaviour arises out of the interaction of positive and negative feedback loops; it appears that in the long-run, the SMEs attain their target levels. The following inferences are drawn: circular relationships are identified amongst input, processes and organisational performance (OP), modern management tools such as just in times, Kanban have long-term benefits and are perceived as ineffective by small enterprises and formal financing and functional transparency enhances OP. Originality/value Systems thinking, a holistic approach, has been used to study the effect of input, process and output factors on one another. Such studies are sparse, especially, in the Indian context. Many studies have been conducted to study the effect of input and of processes on performance such as innovation, information technology, human resource, technology, government regulation on performance of SMEs in a silo but, rarely all together. The qualitative analysis adds value to the research. Many of the outcomes of the research have been largely discussed in Indian print media which indicates the pragmatic approach of the research.

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Postcard Prenotification in Industrial Surveys: Further Evidence

Cited by 3 publications

References 20 publications

Exploring the Impact of E-mail and Postcard Prenotification on Response Rates to a Mail Survey in an Academic Setting

Exploring the Impact of E-mail and Postcard Prenotification on Response Rates to a Mail Survey in an Academic Setting

An Exploratory Comparison of Electronic Commerce Adoption in Large and Small Enterprises

A holistic study of factors governing small and medium enterprises in India

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