2005
DOI: 10.1002/sd.275
|View full text |Cite
|
Sign up to set email alerts
|

Postcards from the edge: maintaining the ‘alternative’ character of fair trade

Abstract: This paper argues that the pressures for fair trade to substantially increase market access for marginalized producers in the global South and subsequently move fair trade out of niche into mainstream markets is reshaping the boundaries of the movement. We suggest that going mainstream carries with it the danger of appropriation of the more convenient elements of fair trade by the commercial sector and loss of the more radical edges. This paper examines the changing discourse surrounding fair trade, critically… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
3
1
1

Citation Types

0
113
0
2

Year Published

2009
2009
2021
2021

Publication Types

Select...
5
1

Relationship

0
6

Authors

Journals

citations
Cited by 118 publications
(115 citation statements)
references
References 8 publications
0
113
0
2
Order By: Relevance
“…For the purpose of this paper this review will focus on the mainstreaming of FT (for a review of the literature associated with the emergence, philosophy and mechanism of FT, please see Barratt Brown, 1993Crane & Matten, 2007;Low & Davenport, 2005a, 2005bMoore, 2004;Nicholls, 2009;Nicholls & Opal, 2005;Strong, 1996Strong, , 1997.…”
Section: Fair Trade In the Mainstreammentioning
confidence: 99%
See 4 more Smart Citations
“…For the purpose of this paper this review will focus on the mainstreaming of FT (for a review of the literature associated with the emergence, philosophy and mechanism of FT, please see Barratt Brown, 1993Crane & Matten, 2007;Low & Davenport, 2005a, 2005bMoore, 2004;Nicholls, 2009;Nicholls & Opal, 2005;Strong, 1996Strong, , 1997.…”
Section: Fair Trade In the Mainstreammentioning
confidence: 99%
“…According to Moore, Gibbon, and Slack (2006), the recent dramatic growth of FT is partly down to the mainstreaming of FT food products such as Divine and Cafédirect brands through conventional retail outlets such as the supermarket multiples. However academic research so far carried out in the strategic management and marketing of FT does not appear to be grounded in a theory of competition (Davies & Crane, 2003;Golding & Peattie, 2005;Low & Davenport, 2005a, 2005bNicholls, 2002Nicholls, , 2006Strong, 1996Strong, , 1997Welford, Meaton, & Young, 2003).…”
Section: Journal Of Strategic Marketing 359mentioning
confidence: 99%
See 3 more Smart Citations