In Italy, the utilised agricultural area (UAA) is equal to approximately 41.8% of the surface area of the entire state: optimising agricultural production using new technologies therefore makes it possible to improve the performance of the soil and, consequently, its wellbeing, both necessary conditions for both the environmental protection of ecosystems and the conscious management of resources. Many fruit and vegetable varieties produce ethylene during ripening (among them, climacteric ones even after they have been harvested). Being able to monitor the concentration of ethylene in an agricultural field or greenhouse (or, in the case of climacteric fruits and vegetables in harvest warehouses) makes it possible to optimise their harvest, manage their packaging and sale, and reduce waste and wastage. The DIAL (Differential Absorption Lidar) technique is able to measure the concentration profile of the species in the atmosphere. In this work the possibility to estimate the ethylene concentration using a DIAL is evaluated by numerical simulations. The interference of other chemicals, such as water vapour, is assessed and the use of multiwavelength approaches is analysed to improve the accuracy of the measurements, and different hardware configurations are proposed.