Postmodern Theory and Consumer Culture

Andersen, Robin

doi:10.4324/9780429034619-5

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“…Представители экономической науки, разрабатывающие проблемы иррационального поведения, утверждают, что экономический агент действует, повинуясь не всегда осознаваемым побуждениям, эмоциям и влечениям. Потребитель не всегда действует рационально, более того, иррацио-Региональная и отраслевая экономика Regional and branch economy нальные мотивы находят свое выражение чаще, нежели рациональные, выступая основанием для значительного количества выборов товара и его покупок [14]. Даже в оценке качества товара потребители нередко ошибаются, доверяя маркетинговым решениям [15].…”

Section: региональная и отраслевая экономика Regional and Branch Economyunclassified

The ratio of income and expenditure as a criterion for the irrationality of the economic consumer behavior

Zlokazova

2022

The Economy Under Guard

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In the context of the active development of tools for economic interaction that facilitate the population’s access to various financial instruments, the problem of irrational behavior of economic agents is becoming more and more obvious. The reasons for the increase in costs, the criminalization of financial relations and the growth of fraud are often the inability of economic entities to assess the risks and costs of their own actions, due to the desire to extract additional profits and reduce costs. Assuming that informational influences from public and state institutions cannot change the behavior of the population due to existing ideas about the possibilities of making a profit, a distorted assessment of financial services, and the ineffectiveness of methods of informational influence, we consider it expedient to obtain new scientific knowledge about irrational behavior. This explains the relevance of the study. The article examines the theoretical foundations and empirical characteristics of irrational economic behavior, studies the strategies for distributing funds available to consumers. The aim of the study is to identify signs of irrational consumer behavior when studying the ratio of income and expenses of a subject. The conducted empirical research has shown that the indicator of the ratio of income and expenses is a defining indicator of irrational consumer behavior. The authors show the characteristics of irrational behavior, determine the share and level of its manifestation in a sample of consumers. Found that 29 % of respondents regularly go beyond their monthly budget. In this case, the repayment of the difference between income and expenses is carried out, as a rule, by borrowing in the form of consumer lending, overdraft. On the basis of the research carried out by the authors, conclusions are drawn about the prerequisites for the irrational economic behavior of subjects. The results of the study can be used for a preliminary assessment of the prevalence of irrational strategies of consumer behavior, and serve as the basis for programs for their prevention.

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Section: региональная и отраслевая экономика Regional and Branch Economyunclassified

The ratio of income and expenditure as a criterion for the irrationality of the economic consumer behavior

Zlokazova

2022

The Economy Under Guard

View full text Add to dashboard Cite

show abstract

Postmodern Theory and Consumer Culture

Cited by 1 publication

References 0 publications

The ratio of income and expenditure as a criterion for the irrationality of the economic consumer behavior

The ratio of income and expenditure as a criterion for the irrationality of the economic consumer behavior

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