Cellular network operators are always seeking to increase the area of coverage of their networks, open up new markets and provide services to potential customers in remote rural areas. However, increased energy consumption, operator energy cost and the potential environmental impact of increased greenhouse gas emissions and the exhaustion of non-renewable energy resources (fossil fuel) pose major challenges to cellular network operators. The specific power supply needs for rural base stations (BSs) such as cost-effectiveness, efficiency, sustainability and reliability can be satisfied by taking advantage of the technological advances in renewable energy. This study investigates the possibility of decreasing both operational expenditure (OPEX) and greenhouse gas emissions with guaranteed sustainability and reliability for rural BSs using a solar photovoltaic/diesel generator hybrid power system. Three key aspects have been investigated: (i) energy yield, (ii) economic factors and (iii) greenhouse gas emissions. The results showed major benefits for mobile operators in terms of both environmental conservation and OPEX reduction, with an average annual OPEX savings of 43% to 47% based on the characteristics of solar radiation exposure in Malaysia. Finally, the paper compares the feasibility of using the proposed approach in a four-season country and compares the results against results obtained in Malaysia, which is a country with a tropical climate.