“…Extant literature examines the use of social media on building public relations (Alikilic & Atabek, 2012;Briones, Kuch, Liu, & Jin, 2011;Verhoeven, Tench, Zerfass, Moreno, & Verdid, 2012), developing strategic risk communication (Bardus, 2011;Liu, Austin, & Jin, 2011;Schultza, Utza, & Goritzb, 2011) and marketing products (Christodoulides, Jevons, & Bonhomme, 2012). Social media become new tools to share risk information (Takahashi et al, 2009). They also makes risk communication easier and more efficient and allows the users to share the message or leave a message (Anderson, Rainey, & Eysenbach, 2003;Bass et al, 2006).…”