In Europe, the goji crop is expanding rapidly, to satisfy the increased market demand for functional foods, with effects in chronic diseases treatment (cancer, diabetes, atherosclerosis, etc.). Romania has become in recent years one of the most important growers of goji berry, especially for organic production, as the species was quite resistant to main pests and diseases. Still, in 2008, a non-indigenous species of Eriophyid mites, called Aceria kuko, was identified on goji plants in UK and spread rapidly throughout the EU. The plant protection institutions took eradication measures, however the pest continued to spread in new plantations and recently on spontaneous plants. Based on GBIF, iNaturalist, personal observations and communication, the paper presents the current distribution of goji berry gall mite in Europe and in Romania and also suggests the use of new citizen science tool - ProtectGoji maps, that aims both to increase awareness of goji producers and consumers about this pest and to geolocate the species expansion in Romania for a better containment and control strategy.