Potential of Open Innovation Models in the Tourism Sector: Three Case Studies

Doctor, Marut; Schnyder, Marc; Bürcher, Sandra

doi:10.1007/978-3-642-54089-9_25

Cited by 3 publications

(5 citation statements)

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“…The consideration of rewards and social connections that Lee et al (2017) refer to has not been tested in greater detail in this study, but might be useful for DMOs to consider to enhance the success of their initiatives. This helps to avoid disappointments as seen in the case study presented by Doctor et al (2016). On a public policy level, we can see that participation engagement is also enhanced by ICT tools.…”

Section: Discussionmentioning

confidence: 77%

“…Studies in the field of tourism have speculated about intentions and motivations and showcased what went wrong (i.e. Doctor et al , 2016; Lee et al , 2017; Hofstetter et al , 2018). However, this study pinpoints specific traits that can help tourism companies find participants from the right age group to collect ideas with a satisfying value.…”

Section: Discussionmentioning

confidence: 99%

“…Successful case studies in the field of tourism and hospitality show how users’ integration can enhance innovativeness orientation and the general innovativeness of tourism and hospitality firms (Grissemann et al , 2013). However, even though it is easy and cost efficient to integrate users into development processes, firms struggle on how to collect ideas that actually enhance their innovation processes (Doctor et al , 2016). Often firms do not transcend the marketing effects of their online participation tools (Hofstetter et al , 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Füller et al (2016) show that idea contests addressed to SME tourism firms can also have a beneficial link to the local economy with citizens and tourists alike adding value for all stakeholders. Interestingly, Doctor et al (2016) demonstrate the challenge that hospitality and tourism firms face when retrieving the skills and, in particular, knowledge of their customers.…”

Section: Introductionmentioning

confidence: 99%

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Harvesting tourists’ ideas through an idea contest

Lalicic

Dickinger

2019

IJCHM

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Purpose This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value creation and innovation processes. The structure of the idea quality, contest-related factors and user-related factors are investigated in relation to the overall quality of the ideas submitted by users. Design/methodology/approach A total of 489 ideas were assessed based on the overall quality and effects of various factors. A structural model was tested to analyze the dimensions contributing to quality of the submissions that influence the overall idea quality. Furthermore, non-parametric tests were performed to reveal how specific user traits as well as contest-related traits relate to overall idea quality. Lastly, post-hoc analyses were performed to reveal if mean values differ among users who are grouped according to age, overall idea quality, place of residence and age at time of submission. Findings The study demonstrates that novelty, feasibility, relevance and elaboration explain overall idea quality. Only the age of the idea submitter exhibits an impact on the level of idea quality, wherein younger users tend to submit higher quality ideas. The areas of innovation significantly differ depending on the users’ place of residence and age. Moreover, none of the contest-related traits that were analyzed have an impact on the level of overall idea quality. Practical implications Marketing managers and destination management organizations are given a set of recommendations on how to facilitate internet-based participation tools, such as idea contests, to collect high-quality input from various user segments and, subsequently, to feed their value creation and innovation processes. Originality/value Within the field of tourism, the open tourism paradigm is relatively new. New insights into the role of online tools, and how they can be leveraged to harvest users’ ideas, as well as users’ capabilities for enhancing tourism firms’ value creation and innovation processes, are provided.

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Section: Discussionmentioning

confidence: 77%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Harvesting tourists’ ideas through an idea contest

Lalicic

Dickinger

2019

IJCHM

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“…Örneğin son zamanlara kadar inovasyon genellikle sadece firmaların içindeki arge birimlerinde gerçekleşmekteydi ve yeni fikirlerin elde edilmesi, halka açık olmadığı için inovasyona kapalıydı. Ancak turizm şirketleri kitle kaynak kullanımından bir inovasyon aracı olarak yararlanarak inovasyon sürecini açık hale getirmiştir (Doctor, 2016) .…”

Section: Kapalı Ve Açık İnovasyonunclassified

Turi̇zm Sektöründe Açik İnovasyonun Önemi̇ Ve Sağlayacaği Faydalar

YÜCEL>

Halis

2020

Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

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Değişen çevresel koşullar nedeniyle işletmelerin inovasyonu hem iç hem de dış süreçler yardımıyla oluşturması gerekli hale gelmiştir. Açık inovasyonda yer alan bu dış süreçler; firmanın rekabet içinde olduğu diğer firmalar, tedarikçiler ve kitle kaynak kullanımı ile ortak bilgi ve teknoloji paylaşımı şeklinde olabileceği gibi, firma olarak oluşturacakları ortak bir platfom aracılığı ile müşterilerinin inovasyon önerilerini toplamaları şeklinde de gerçekleştirilebilir. Firmalar bu sayede hem dış inovasyon kaynaklarını kullanarak, hem de kendi inovasyon imkanlarını başka firmalar ile paylaşarak çok daha etkin şekilde yeni ürün ve hizmetler geliştirebilmektedirler.Bu çerçevede hazırlanan çalışmada, turizm sektörü için inovasyonun önemi ve zorluğu açıklandıktan sonra açık inovasyon kavramı ele alınmakta ve geleneksel inovasyon yaklaşımıyla farklılaştığı noktalara yer verilmektedir. Çalışmada ayrıca turizm sektöründe bazı açık inovasyon uygulamaları ele alınarak açık inovasyonun turizm sektörü için önemi ile sağlayacağı fırsat ve faydalar değerlendirilmektedir.

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