Intramuscular adrenaline autoinjectors are accepted as first‐line treatment for out‐of‐hospital anaphylaxis but face ongoing issues of patient non‐adherence related to drug expiry, availability, correct administration, and public recognition of the disease. Adrenaline is associated with possible harms in patients with defined comorbidities, but is still considered preferable. Further research and policy is required to facilitate the effective treatment of anaphylaxis.This article is protected by copyright. All rights reserved.