Potentials and Goals of Models in Strategic Product Planning and Innovation Management

Abstract

New trends and technologies in product creation increase complexity, but at the same time create new potentials such as efficiency rise in task processing by Artificial Intelligence. Established models in the early phase of product creation such as the W-model or the Aachener Innovation Management model, do not fully exploit these new potentials in the field of strategic product planning and innovation management (SPPIM). For this reason, existing models are analysed in SPPIM in order to derive a requirements profile consisting of potentials and goals for a new model. A new model in SPPIM lays the foundation to support companies in enabling a more efficient task fulfilment by taking advantage of new technologies and trends. To guide the development of advanced SPPIM models, the derived potentials and goals are applied to the guideline VDI 2220:1980.