About 6 million men in China engage in
jiese
(abstaining from masturbation and porn) and call themselves
jieyou
(porn-free self-help community members)
.
In this article, we sought to unpack how the idea of
jiese
took root in Chinese historical, social, and cultural contexts by interviewing 32
jieyou
. Guided by the sensemaking theory, we conducted a critical discourse analysis of participants’ responses and ended up identifying four major themes: embodied experiences,
jiese
as rational and noble, reconstructing the subjectivity of
jieyou
, and nationalistic sentiments. We found out that
jieyou
tended to justify their abstinence by seeking sources of legitimacy in traditional Chinese culture, the ideology of healthism, science, and patriotic discourses. We argue that
jiese
reflects young men’s contradictory cultural practices of conservatism, self-medicalization, and neoliberal governmentality.