In many parts of the world, the social work profession has continued to become a magnet for students from various backgrounds. This field has attracted local and international students with prior expertise in other disciplines, including but not limited to, sociology, psychology, criminal justice, education, and law. This chapter, among other things, presents an overview of the social work profession in the United States, highlights the uniqueness of this discipline, and explains the rise in enrollment in the twenty-first century. It is hypothesized that the appealability of social work is associated with (a) a quest for social justice, (b) a pragmatic path toward direct practice, (c) a commitment for social services delivery, and (d) a passion for empowerment. Understanding the rationale behind the appealability of the profession is crucial for social work educators to meet the needs of their student body in a world deeply ravaged by contemporary social problems.