Power Distance Belief and Impulsive Buying

Zhang, Yinlong; Winterich, Karen Page; Mittal, Vikas

doi:10.1509/jmkr.47.5.945

Cited by 187 publications

(215 citation statements)

References 31 publications

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“…Elevated power, for instance, is associated with disinhibited behavior that is uninfluenced by social norms . For example, Zhang et al (2010) explain how more consumers with a greater sense of empowerment demonstrate uninhibited behavior like impulsive buying of products for immediate gratification (that is, vice products). Another form of uninhibited behavior characteristic of empowered consumers is protesting (Ward and Ostrom, 2006).…”

Section: Consumer Brand Empowerment and Desired Brand Experiencementioning

confidence: 99%

The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology

2014

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This article presents a proposed model introducing consumer brand empowerment and discussing its antecedents and outcomes. Consumer brand empowerment reflects the perceived empowerment resulting from the consumer's influence over the brand-related attitudes and behaviors of other consumers in an online social network. The antecedents in the proposed ontology focus on the sharing of brand information in online social networks and how it promotes a sense of consumer empowerment by enabling a consumer to influence the brand attitudes of other consumers. The online social network participation factors studied include reach and how its impact is moderated by variety, depth and frequency of brandrelated information sharing in social networks. The outcomes resulting from consumer brand empowerment relate to the desired cognitive, affective and behavioral brand experiences sought by an empowered consumer. The article discusses the implications of the research relative to both marketing researchers and managers interested in understanding brand management within the emerging social network landscape.

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Section: Consumer Brand Empowerment and Desired Brand Experiencementioning

confidence: 99%

The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology

2014

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“…For the most part, these studies focused almost exclusively on U.S. samples (except for Kacen and Lee 2002;Mai et al 2003;Zhang, Winterich, and Mittal 2010 for impulsive buying behavior; Baker et al 2013;and Shoham and Brencic 2003 for compulsive buying behavior); centered on examining the associations between consumer personality traits and impulsive or compulsive behaviors (e.g., Faber and O'Guinn 1992;O'Guinn and Faber 1989;Scherhorn et al, 1990;Youn and Faber 2000). Additionally, with the increasing globalization of the marketplace, scholars have long recognized the importance of cultural characteristics in the context of consumer behavior (Maheswaran and Shavitt 2000).…”

Section: Introductionmentioning

confidence: 99%

“…However, research on the effect of cultural dimensions on impulsive and compulsive buying behavior is limited. Studies focused exclusively on impulsive buying behavior, examining either individualism-collectivism (e.g., Kacen and Lee 2002;Mai et al 2003) or power distance (Zhang et al 2010).…”

Section: Introductionmentioning

confidence: 99%

A Cross-Cultural Analysis of Impulsive and Compulsive Buying Behaviors among Israeli and U.S. Consumers: The Influence of Personal Traits and Cultural Values

Shoham¹,

Gavish²,

Segev³

2015

Journal of International Consumer Marketing

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This study tests a model to investigate the extent to which drivers of compulsive and impulsive buying behaviors overlap. The model includes personal and cultural antecedents for traits of consumer impulsiveness and compulsiveness and impulsive and compulsive buying behaviors as outcomes. Survey results from 336 Israeli and 595 U.S. consumers indicate that the personality antecedents envy, low self-esteem, and fantasizing generally drive consumer traits of impulsiveness and compulsiveness, though some differences exist between consumers in the U.S. and Israel. However, cultural orientations were found to be insignificant in driving traits of impulsiveness or compulsiveness.

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“…In addition, Sneath, Lacey and Kennett-Hansel (2009) examined that victim of disaster found making impulse buying decision. Other study by Zhang et al (2010) identified that distance of power belief is found to be affected by the consumer impulsive purchasing decision. (2002) claimed that the uses of surprise in-store promotion, such as coupons impacted on the consumer impulsive buying decision making.…”

Section: Theoretical and Empirical Perspective Of Impulse Buying Behamentioning

confidence: 97%

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Yeboah

Owusu-Prempeh²

2017

IJMS

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The main purpose of this study is to explore the consumer impulse buying behaviour from a range of consumer and product related factors. To achieve this purpose, the study was guided by five research questions in the area of product physical quality, product price, product attractiveness, product origin, and purchase location. The study employed quantitative method. A sample of 179 respondents (consumers) that visited the Accra Shopping Mall was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed with reliability statistics, Cramer's V statistics under a crosstabulation statistical technique test to determine the association between the variables involved in this study. Overall, findings indicate that, the association between consumer impulse buying behaviour and product physical quality, product price, product attractiveness, product origin and purchase location was not strong. Consequently, each of the five products related factors shows a weak association with consumer impulse buying behaviour. It is recommended that manufacturers and other stakeholders support retail shops in diverse methods to improve upon their selling techniques and new ways to appeal to consumers.Keywords: consumer behaviour, impulse buying behaviour, antecedent of impulse buying, range of consumer, product related factors

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Power Distance Belief and Impulsive Buying

Cited by 187 publications

References 31 publications

The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology

The emergence and impact of consumer brand empowerment in online social networks: A proposed ontology

A Cross-Cultural Analysis of Impulsive and Compulsive Buying Behaviors among Israeli and U.S. Consumers: The Influence of Personal Traits and Cultural Values

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

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