Power in Skin: The Interplay of Self-Presentation, Tactical Play, and Spending in Fortnite

Li, Lingyuan; Freeman, Guo; Wohn, Donghee Yvette

doi:10.1145/3410404.3414262

Cited by 13 publications

(9 citation statements)

References 37 publications

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“…A recent study on skins used in Fortnite examined self-presentation and how it related to purchasing behaviour. In Avatar-based games, self-presentation is significant for player experience since players naturally pay more attention to their own "self" (Li et al, 2020). Li et al (2020) also mentioned that selfpresentation, in theory, encompasses both how one's identity is portrayed based on one's awareness of oneself and how one expects others to see him or her.…”

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

“…In Avatar-based games, self-presentation is significant for player experience since players naturally pay more attention to their own "self" (Li et al, 2020). Li et al (2020) also mentioned that selfpresentation, in theory, encompasses both how one's identity is portrayed based on one's awareness of oneself and how one expects others to see him or her. This may require an appropriation and personalisation of the "self," resulting in more self-serving purchases.…”

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

“…This may require an appropriation and personalisation of the "self," resulting in more self-serving purchases. In practice, avatar design is a key priority in game development and the industry since associating with an avatar boosts a player's intrinsic drive and the players benefit from an increased attachment to avatars and engagement (Li et al, 2020). Though skins in Fortnite do not inherently offer a player an advantage in gameplay, they might give players a more attractive aesthetic experience (Li et al, 2020).…”

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

“…In practice, avatar design is a key priority in game development and the industry since associating with an avatar boosts a player's intrinsic drive and the players benefit from an increased attachment to avatars and engagement (Li et al, 2020). Though skins in Fortnite do not inherently offer a player an advantage in gameplay, they might give players a more attractive aesthetic experience (Li et al, 2020). Colour, uniqueness, and fashion sense comprise part of the criteria that players use when purchasing a skin.…”

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

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Virtual skin: Assessing Player Experience of Attractiveness with the User Experience Questionnaire (UEQ)

Razali

Harun

Rahim

2021

IJAD

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There are numerous subfields within visual communication, one of which is new media, alongside conventional practices such as advertising, photography, the web, animation, and signage. Blogs, social media, video games, email and the pervasiveness of smartphones have all resulted in the emergence of new media that are inextricably linked to the internet and the online environment. since the first mobile game, "Tetris", in 1994 and “Snakes" in 1997, the visual element in mobile games has evolved significantly, culminating in the modern-day mobile gaming world. These changes have involved progress from the black and white images of the early games to the variety of colours used in game visuals today and the creation of virtual goods in-app games. A skin is one of these virtual goods or items and is synonymous with a virtual appearance, outfit or cosmetic item that can be used to modify and enhance the appearance of a player's avatar. This is a cosmetic item and purely aesthetic in nature, serving no functional purpose. Among players, the desire for a skin is undeniable. Apart from the "beauty factor," another hidden value is inherent in players' perceptions of their interactions with purely aesthetic items. To determine the attractiveness of the skin in mobile games, preliminary research on skin evaluation was conducted to ascertain players' perceptions of recent virtual skins they had used in-game. The purpose of the study was to identify players’ perceptions of the attractiveness of the skin they used. To conduct the research, the Standard User Experience Questionnaire (UEQ) was used to determine the attractiveness of the skin as a virtual product. The UEQ is composed of six scales and twenty-six items that assess attractiveness on a hedonic and pragmatic level. Thirty respondents were chosen, and data analysis was performed using UEQ Data Analysis Tools. The product's benchmark was divided into five UX quality categories: excellent, good, above average, below average, and bad. The results indicate that stimulation is an excellent proxy for the UX quality of skin and efficiency is above average; meanwhile, attractiveness, perspicuity, dependability, and novelty were below average.

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Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

Section: Skins: An In-depth Descriptionmentioning

confidence: 99%

See 2 more Smart Citations

Virtual skin: Assessing Player Experience of Attractiveness with the User Experience Questionnaire (UEQ)

Razali

Harun

Rahim

2021

IJAD

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“…During the pandemic, fashion brands entered the gaming industry (Hanson, 2022), resulting in 50% of gamers reacting more positively to brands they encounter in-game (Jakob and Meehan, 2023). Studies have shown that players spend more on gaming self-representation products (Li et al, 2020), and the acquisition of virtual in-game assets is estimated to reach USD$74.4bn by 2025 (Clement, 2021), with an estimated Malaysian virtual assets market USD$55.56 per gamer in 2023 (Statista Market Insights, 2023c). Furthermore, a survey conducted by Business of Fashion (2022) revealed that 50% of fashion consumers intend to spend more on digital assets.…”

Section: Introductionmentioning

confidence: 99%

Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

Alanadoly,

Salem

2024

EJMBE

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PurposeThe aim of this study was to investigate the role of immersive gaming on brand coolness and brand equity, with particular emphasis on fashion gaming collaborations. We used game theory as a theoretical framework to analyse immersive branding strategies and gain a deeper understanding of fashion consumers’ decision-making process in gaming environments. Gender, as a significant factor affecting gamers, has been studied as a moderator that impacts the overall proposed framework.Design/methodology/approachA quantitative method was used to assess the significance of relationships within the proposed model empirically. The partial least squares structural equation modelling technique was implemented to assess the relationships of the framework with a sample size of 160 active Malaysian gamers.FindingsThe findings indicate that brand equity is positively associated with perceived brand coolness. Furthermore, of the three core values of online games, perceived enjoyment is most strongly associated with perceived brand coolness, ahead of the values of self-expression and perceived emotional challenge. The results of the multigroup analysis further suggest that in the fashion industry, building brand equity through online games is strongly related to perceived brand coolness among female respondents, the role of perceived brand coolness being weaker among male respondents.Originality/valueThe study contributes to the existing literature by providing a deeper understanding of the impact of immersive gaming branding practices on the overall equity of the fashion brand. The results provide insight for fashion brand managers into the significant effect on consumer behaviour outcomes of fashion-gaming collaborations.

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Influence of Fortnite’s In-Game Advertising on User Experience: A Study of Gamers from Lima, Peru

López,

Arbaiza

2023

Smart Innovation, Systems and Technologies

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Power in Skin: The Interplay of Self-Presentation, Tactical Play, and Spending in Fortnite

Cited by 13 publications

References 37 publications

Virtual skin: Assessing Player Experience of Attractiveness with the User Experience Questionnaire (UEQ)

Virtual skin: Assessing Player Experience of Attractiveness with the User Experience Questionnaire (UEQ)

Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

Influence of Fortnite’s In-Game Advertising on User Experience: A Study of Gamers from Lima, Peru

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