Power of Brands in Recalling Nostalgic Memories Among Young Adults: An Exploratory Study

Ratnayake, Nilanthi; Andrews, Peter T.

doi:10.1007/978-3-319-11815-4_102

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2017

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“…In addition to brand's physical attributes, brands that are associated with life event experiences can be stored in consumer memory (Ratnayake, Andrews, 2016).…”

Section: Introductionmentioning

confidence: 99%

Retro brands in the retailing environment: A review and research propositions

Vojvodić¹

2017

Int Rev

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Since the turn of the 21 st century, the rise of retro brands has been generating considerable interest in terms of stimulating positive emotions and influencing consumers' attitudes and retail buying behaviour. The paper presents the results of an extensive review of the recent literature on the role of retro brands in the retail context and consumer-related behaviour. As such, it provides a framework for an improved understanding of the overall retro phenomenon in the retailing environment. Useful insights for both retailers and marketers are provided in order to better understand the concept of retro branding and to enhance the overall retail experience of retro consumers. In addition, recommendations for further research are offered.

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“…In addition to brand's physical attributes, brands that are associated with life event experiences can be stored in consumer memory (Ratnayake, Andrews, 2016).…”

Section: Introductionmentioning

confidence: 99%

Retro brands in the retailing environment: A review and research propositions

Vojvodić¹

2017

Int Rev

View full text Add to dashboard Cite

show abstract

Power of Brands in Recalling Nostalgic Memories Among Young Adults: An Exploratory Study

Cited by 1 publication

References 0 publications

Retro brands in the retailing environment: A review and research propositions

Retro brands in the retailing environment: A review and research propositions

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