Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

“…Our findings extend previous research in the mobile and online retail environment (Gao et al, 2013 and Koo and Ju (2010). To the authors' knowledge, this study is original in integrating socialness perception, media richness and WOM into the SOR framework and is the first study exploring these constructs in the MIM context, deepening understanding of consumers relationships with computers and adding insights to previous studies, Kim at al (2016) and Kang at al (2015).…”

“…The theory identifies the influence of environmental cues on consumers' internal states, resulting in approach and avoidance behaviors (Mehrabian and Russell, 1974). SOR has been demonstrated to be applicable in the online shopping context (see, for example, Kim and Johnson, 2016;Liu et al, 2016). Environmental inputs are often analyzed within the SOR paradigm, and the influences of social factors are frequently evaluated within distinct organisms such as e-service quality (White, Joseph-Mathews and Voorhees, 2013), cognition, and affect (Li et al, 2012).…”

Exposure, Power and Impact of Food Marketing on Children: Evidence Supports Strong Restrictions

“…In social media, brands seek word-of-mouth effects as people are thought to trust friends, or video bloggers (vloggers) more than brands or advertisers 36,37,38,39 . The UK Advertising Standards Agency (ASA) ruled against widespread promotion of Oreo biscuits on vloggers' personal channels 40,41 , warning that commercial relations with companies must be clearly signposted, yet over a third of UK marketers report not adhering to these standards because of lack of awareness or reluctance to be transparent 42 .…”

A computer-based approach for analyzing consumer demands in electronic word-of-mouth

“…A number of studies have undertaken examinations of the transmission (Chen et al 2014;Erkan and Evans 2016), influence (Chu and Sung 2015;Kim and Johnson 2016;Wu and Lin 2017), and marketing (Nieto et al 2014) of eWOM. Currently, however, there are very few eWOM-related studies that discuss the analysis of consumer demands through computerized eWOM.…”