Power of packaging: Evaluations of packaged fruits and vegetables by school-age children in the U.S.

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

“…Based on the effect of cartoon characters on children's perception and preferences, scholars have proposed their use to promote consumption of packaged fruits and vegetables (De Droog et al, 2011;de Droog, Buijzen, & Valkenburg, 2012;Laureati et al, 2014;Lowe et al, 2004). In a recent study, Dial and Musher-Eizenman (2020) showed that 6-9 year old children rated fruits and vegetables in packages featuring cartoon characters as tastier than those in plain packaging or unpackaged. In addition, the inclusion of cartoon characters on the packages increased children's willingness to taste the fruits and vegetables.…”

“…Chilean and Mexican regulation limits the use of marketing strategies aimed at attracting children, including licensed characters, brand mascots, movie tie-ins, child figures, contests, as well as premium offers, on products high in energy density, sodium, fat and sugar across all media, including packaging (Ministerio de Salud, 2017; Secretaría de Economía, 2020). Restriction of these marketing strategies to the packages of natural or minimally processed foods low in nutrients associated with NCDs could potentially contribute to increase their consumption among children, leading to an improvement of the quality of their diet (e.g., Dial and Musher-Eizenman, 2020). In addition, this regulatory approach could encourage the food industry to improve the nutritional composition of the products targeted at children, as it has been recently reported in Chile for breakfast cereals (Mediano Stoltze et al, 2019).…”

Pengetahuan, Sikap dan Kesedaran Pendorong Tingkah Laku Inovasi Pembungkusan Usahawan Mikro

“…Di samping itu, penampilan reka bentuk pembungkusan dapat membezakan antara produk pesaing dan menyumbang kepada penciptaan nilai terhadap sesuatu produk (Che Mohd Zulkifli & Anas 2014;Rundh 2016). Sebagai contoh, kanak-kanak memberikan reaksi yang lebih positif dan lebih seronok untuk memilih produk yang mempunyai pembungkusan visual yang lebih menarik berbanding pembungkusan biasa (Dial & Musher-Eizenman 2020). Dalam konteks tingkah laku pengguna kosmetik pula, pengguna lebih terpengaruh dan lebih tertarik oleh unsur-unsur visual reka bentuk pembungkusan kosmetik seperti bahan pembungkus dan warna pembungkusan berbanding niat asal pembelian (Mohamed et al 2018).…”

Kewangan, Jaringan Institusi dan Teknologi Pendorong Tingkah Laku Inovasi Pembungkusan Usahawan Mikro

“…Malah, penjajaran pembungkusan seperti unsur visual, warna, reka grafik, fon, saiz, bentuk dan bahan pembungkusan memberi kesan terhadap tingkah laku pembelian pengguna (Bettels et al, 2020;Lo et al, 2017;Mohamed et al, 2018). Sebagai contoh, pembungkusan visual yang lebih ceria memberikan keseronokan dan reaksi yang lebih positif oleh kanak-kanak berbanding pembungkusan biasa (Dial & Musher-Eizenman 2020). Pihak pasar raya juga menekankan penampilan pembungkusan semasa peringkat penilaian produk walaupun sebagai sampel (Anwar, 2018).…”