Power of Sentiment Expressions on Peer-to-Peer Rental Platforms: A Mixed-Method Approach

Zhang, Xi; Wei, Xiaolei; Zhang, Te; Liang, Sai; Ma, Yao; Law, Rob

doi:10.1177/00472875231158598

Cited by 13 publications

(1 citation statement)

References 67 publications

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“…Further, hosts' sentiment expressions increase the demand for their listings (X. Zhang et al, 2023), and self-presentation signaling social values can enhance hosts' revenues (Garcı´a et al, 2020). Regarding consumers, researchers have identified that consumers are motivated to use P2P accommodation sites due to various factors such as local authenticity, sharing economy ethos, and home benefits (Guttentag et al, 2018).…”

Section: Airbnb and Repurchase Intentionsmentioning

confidence: 99%

Enhancing Consumers’ Repurchase Intention in Peer-to-Peer Accommodation Following a Dual Processing Model: A Principal–Agent Perspective

Wang

Huang

Kim

et al. 2023

Journal of Travel Research

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In peer-to-peer (P2P) accommodation, consumers face high levels of consumption uncertainty from both P2P sites and hosts. Our study applies principal–agent theory to develop a dual processing model in examining how to support consumers’ repurchase intention by reducing consumers’ uncertainty perceptions associated with booking and staying. We selected Airbnb as our context and collected survey data from American consumers. The results show that perceived uncertainty (hosts) has a direct effect on repurchase intention, whereas perceived uncertainty (site) has an indirect effect. Further, perceived utility and trust in the last host can help reduce fears of opportunism (hosts), whereas site quality can alleviate fears of opportunism (site). Our study contributes to the literature by developing a dual-processing model of repurchase intention to clarify how consumers’ repurchase intention can be enhanced. The results can provide important guidelines regarding how to support consumers’ repurchase intention. We also provide suggestions regarding how to deal with additional uncertainties post COVID-19.

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Section: Airbnb and Repurchase Intentionsmentioning

confidence: 99%

Enhancing Consumers’ Repurchase Intention in Peer-to-Peer Accommodation Following a Dual Processing Model: A Principal–Agent Perspective

Wang

Huang

Kim

et al. 2023

Journal of Travel Research

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Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach

Ashaduzzaman,

Thaichon,

Weaven

et al. 2024

J of Consumer Behaviour

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In the competitive travel accommodation market, peer‐to‐peer accommodation (P2PA) providers are in desperate need of a value proposition framework that will assist them in guiding the development of an ‘engaged’ customer base. However, currently, the P2PA literature does not provide such a framework that includes a comprehensive list of tangible and intangible values driving customer engagement (CE). Underpinned by the service‐dominant (S‐D) logic theory, we adopted a big data‐based, two study approach to identify these values (and their composites) that drive CE in P2PA. Study 1 was conducted to identify important tangible and intangible values driving customers to engage with P2PA. This qualitative study adopted a text‐mining and sentiment analysis approach which was performed on 499,160 customer reviews. The subsequent quantitative study (Study 2) used a multi‐factor ANOVA analysis (i.e., Automatic Linear Modelling) to examine 19,060 listed houses using their star ratings and other available quantitative data (e.g., accommodation cost, response rate and number of rooms). Our findings present an S‐D logic‐based value proposition framework for enhancing CE in P2PA. This framework shows that customers consider seven tangible‐intangible values (i.e., accommodation, perceived enjoyment, perceived friendliness, perceived convenience, surrounding, perceived response and trustworthiness) in creating three values (i.e., re‐adopt, recommend, and refer P2PA) for P2PA‐platform providers and listed‐houses. Overall, by developing an S‐D logic‐based framework and identifying salient values in P2PA value co‐creation, this research extends both the P2PA literature and S‐D logic theory. We also provide insightful recommendations for P2PA providers.

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Examining peer review network dynamics in higher education visual communication courses using ERGM

Dinh,

Friedman,

Hawley

2024

Computers and Education Open

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Power of Sentiment Expressions on Peer-to-Peer Rental Platforms: A Mixed-Method Approach

Cited by 13 publications

References 67 publications

Enhancing Consumers’ Repurchase Intention in Peer-to-Peer Accommodation Following a Dual Processing Model: A Principal–Agent Perspective

Enhancing Consumers’ Repurchase Intention in Peer-to-Peer Accommodation Following a Dual Processing Model: A Principal–Agent Perspective

Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach

Examining peer review network dynamics in higher education visual communication courses using ERGM

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