Multimethod research was conducted to investigate how relationship orientation affects cognitions and tactics of dealing with conflicts. In-depth interviews by a clinical psycho|ogist revealed differences in perspective on the relationship, and content analysis of a videotaped laboratory simulatiort revealed differences ir~ tactics attributable to differential concern for relationship preservation. A second laboratory simulation manipulated the duration of the negotiators' relationship to investigate the effects of relationship orientation when situational factors are taken into account. The results generally show that relationship-oriented negotiators tend to view relationships with the other party as continuous rather than episodic, adopt flexible postures, and avoid relationship.-impairing tactics; they also show that situation can have a strong effect.The study of negotiation has gone through several phases, all of which have produced useful information, but none of which has proven fully satisfactory in explaining and predicting the course of everyday conflicts. The first major thrust was undertaken by economists (see, e.g., Nash 1950), relying heavily on gametheoretic formulations. Their work was embellished by social psychologists, who studied similar negotiation scenarios in the laboratory and sought primarily to identify the determinants of outcomes (Rubin and Brown 1975). A more recent thrust has been in the cognitive area, ~4th negotiations being viewed as a more or tess rational process of interdependent decision making (Neale and Bazerman 1991). What all of these approaches have in common is a tendency to tbcus on outcomes rather than process, and a view of disputes as isolated transactions rather than as strains in ongoing relationships between the parties.The yield from years of research in these traditions has been a substantial scientific contribution, but its practical applicability is limited. (In fact, researchers working in these paradigms often have difficulty identifying the usefillness of their most recent study to the dispute in which they themselves were most recently involved.) The reason for the limitations to applicability seems to be that theory 168 LEONARD GREENHALGH/RODERICK W. GILKEY and research in this area have been constrained by a masculine bias, as in other areas of organizational behavior (see~ e.g., Gray 1992; Smircich 1985). That is, negotiation research and theory have focused almost exclusively on masculine preoccupations: transactions rather than the relationships in which they arise, power and status differentials rather than rapport, coalition activity rather than connectedness, outcomes construed as payoffs rather than the future relationship, scorable games rather than disagreements, and decision making aimed at utility optimization rather than accommodation aimed at generating goodwill. Because of this apparent bias, caution must be exercised when generalizing the findings of this stream of research beyond disputes involving masculine negotiators who are strangers...