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Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Abstract-Wireless power transfer (WPT) could revolutionize global transportation and accelerate growth in the Electric Vehicle (EV) market, offering an attractive alternative to cabled charging. Coil misalignment is inevitable due to driver parking behaviour and has a detrimental effect on power transfer efficiency (PTE). This paper proposes a novel coil design and adaptive hardware to improve PTE in magnetic resonant coupling WPT and mitigate coil misalignment, a crucial roadblock in its acceptance. The new design was verified using ADS, providing a good match to theoretical analysis. Custom designed receiver and transmitter circuitry was used to simulate vehicle and parking bay conditions and obtain PTE data in a small-scale setup. Experimental results showed that PTE can be improved by 30% at the array's centre, and an impressive 90% when misaligned by 3/4 of the arrays radius. The proposed novel coil array achieves overall higher PTE compared to the benchmark single coil design.