2021
DOI: 10.1080/23743670.2021.1888138
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PR-Driven Journalism Model: The Case of Ethiopia

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Cited by 8 publications
(9 citation statements)
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“…However, the interview was not pursued because, at the time of doing the research, conflict news crowded the airwaves. Furthermore, evidence also shows that there is “sadness bias” in the sharing of negative political news on the social media (de León and Trilling, 2021; Mohammed, 2021; Hamborg et al , 2019; Bleaney and Dimico, 2017). Despite the assurance that the interviews would follow the Institutional Review Board’s standards for the study of human subjects, potential interviewees were reluctant to participate, and others feared reprisals.…”
Section: Research Questions Methodology and Datamentioning
confidence: 99%
“…However, the interview was not pursued because, at the time of doing the research, conflict news crowded the airwaves. Furthermore, evidence also shows that there is “sadness bias” in the sharing of negative political news on the social media (de León and Trilling, 2021; Mohammed, 2021; Hamborg et al , 2019; Bleaney and Dimico, 2017). Despite the assurance that the interviews would follow the Institutional Review Board’s standards for the study of human subjects, potential interviewees were reluctant to participate, and others feared reprisals.…”
Section: Research Questions Methodology and Datamentioning
confidence: 99%
“…Still, more than 73.3 percent of the sources of the news are either government officials' interviews or events organized by the government, contradicting the principle of development journalism (Galtung & Vincent, 1992;Mwaffisi, 1991;Romano, 2005;Xu, 2009). The medium still didn't significantly escape from serving as the propaganda machine of the government or the ruling party, as clearly criticized in development journalism by academia in the area (Gessese, 2014;Mohammed, 2021). Similarly, Amhara radio disvalues empowering ordinary people to improve their own lives and communities through the role of development journalism (Chiyamwaka, www.scholink 2009; Lencho, 2013;Wimmer & Wolf, 2005;Xu, 2009;Zerai, 2013), and development journalism should allow people to talk (Galtung & Vincent, 1992) by ignoring its investigative news stories.…”
Section: Dominant Sources Used In News Storiesmentioning
confidence: 99%
“…The other problem that affects the quality of the news is that Woreda and Zone government communication affairs offices serve as reporters for Amhara Radio, although this office is the spokesperson of the government and, at the same time, the ruling party (Woreda and Zone are local-level administrative units of Ethiopia). From 1329 selected news, 159 news (12% of the news in the medium) is reported by the government communication affairs office; PR-driven journalism (Mohammed, 2021) comes here. The underlining point is that the government communication office serves as a reporter, not as a source of news; this is against the basic principles of journalism (example as seen in appendix 7 and 8).…”
Section: Dominant Sources Used In News Storiesmentioning
confidence: 99%
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“…Media and state narratives have been tightly controlled by both governments, through the targeted intimidation and management of journalists and academics, and massive state public relations campaigns, typically outsourced to Western firms (on Biya's PR docket in Cameroon, see Ndongmo, 2021; on the Ethiopian PR-driven journalism model, see Mohammed, 2021). In this context, social media and digital platforms afford a collective cosmos for overt and covert provocations and resistance by activists and artists in Cameroon (Anyefru, 2008), Ethiopia, and their diasporas; what Téwodros Workneh (2021) calls 'outrage communication'.…”
Section: Introductionmentioning
confidence: 99%