Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Abstract

This article explores the problems of tactical urbanism on the territory of the Russian Federation. The authors trace trends of territory's reconstruction that have developed in the society in recent years to meet the needs of the creative-minded population that forms individual requests for the reconstruction of territories. Since most of the Russian population lives in territories that are the legacy of the Soviet era, which shaped the habitation territories according to the principle of "a factory extension into the residential zone", such territory functioning in cities and settlements dissatisfies the population's new demands. Tactical urbanism is the answer to such demands, perceived as an initiative "from below" for the practical reconstruction of territories. It is precisely because of its peculiarity that tactical urbanism goes far beyond the territory of cities and begins to spread to larger formations. Practical urbanism is a mechanism that is capable of taking the territory to a new level. So far, this area of focus is only emerging in the Russian Federation, and in many respects neither the terminology nor the categorical concepts have yet been perfected. However, from a practical point of view, tactical urbanism is firmly embedded in the daily life of urban areas and territories that go beyond the city limits. It to a great extent determines the appearance of the territories today and makes a "request" for changes towards the authorities. These aspects become the research subject of this study.