Practical research results of a successful company's appearance at the fair

Prdić, Nedeljko; Kuzman, Boris; Barjaktarović, Miljana

doi:10.5937/ekopolj1404903p

Cited by 5 publications

(4 citation statements)

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“…Wine producers in Serbia are necessary to increase the wine production with the simultaneous change of structure from the point of view of quality, and according to the market demands (Vlahović et al, 2011). They can achieve their business objectives in terms of target groups of buyers and consumers (Prdić et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Analysis of production potential and competitive position of Serbia on the international wine market

Petrović¹,

Krstić²,

Stanišić³

2015

Ekon Polj

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The purpose of this research is analysis and forecasting of the most important trends on the international wine market, as well as identifying opportunities for wine export from Serbia. The aim of the research is to analyse the movement of the wine production and trade on the international market by applying the appropriate methodology. The paper is structured in the following segments: 1) examining the impact of number of vines and yields per vine on the acheved volume of grape production in the Republic of Serbia in the observed period; 2) examining the competitive position of the Republic of Serbia on the international wine market; and 3) analysis of the value and structure of foreign trade of wine between the Republic of Serbia and other countries. Comparative analysis, correlation analysis and regression analysis are used in the paper. The results of this paper indicate: 1) higher impact of yields per vine on the volume of grape production in relation to the impact of the number of vines on the volume of grape production; 2) increasing deficit of foreign trade of wine between Serbia and other world countries; and 3) that Serbia reduced coverage of import of wine by export of wine in the observed period.

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Section: Introductionmentioning

confidence: 99%

Analysis of production potential and competitive position of Serbia on the international wine market

Petrović¹,

Krstić²,

Stanišić³

2015

Ekon Polj

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“…Efficiency may be defined as a measure of fulfilled goals. (Prdić et al, 2014). The basic benefit for consumer is value of the product and its effect on the standard.…”

Section: Research Resultsmentioning

confidence: 99%

Marketing research in the function of business efficiency

Prdić¹,

Kuzman²,

Damjanović³

2019

Ekonomika poljoprivrede

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The aim of this work paper is to suggest efficient model of business efficiency in agro industrial products commerce, by integration of marketing mix instruments-product and price. Marketing research provides solid bases for foundation of good and efficient management moment, as an assumption of good market position. Based on determined goals and research objects, using qualitative methods of marketing research, the goal is the establishment of functional model of business efficiency. Another aim is to establish efficient communication model for interested parts, on relation service provider (enterprise), retailer, buyer and consumer in agro industrial products commerce within special market institutions (wholesale markets).

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“…Certain papers and studies (like Ballesteret al, 2008), give a hint that the wine experts (including winemakers) would perform better in a role of assessing the attributes of wine and its quality than the new consumers." (Prdić, Kuzman, Barjaktarović, 2014) Aforementioned theory gives the possibility of the wide spectrum of application on showed examples of competition of fairs as well as on different measurement of competitiveness.…”

Section: Resultsmentioning

confidence: 99%