Practice, identity, and tactic: young Chinese vloggers’ interactions with the social media platform Bilibili

Wang, Xiaoxian

doi:10.1080/1683478x.2023.2220259

Asian Anthropology

2023

DOI: 10.1080/1683478x.2023.2220259

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Practice, identity, and tactic: young Chinese vloggers’ interactions with the social media platform Bilibili

Xiaoxian Wang

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Cited by 2 publications

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Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili

Cao

2023

SHS Web of Conf.

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The rapid development of the internet has spurred the rise of new media. Within the ecosystem of new media, a substantial number of content creators, referred to as “UP zhu” or video uploaders on the Bilibili platform, have emerged, engaging in various media-related activities across different platforms and domains. These activities are inevitably accompanied by operational strategies, which constitute a pivotal aspect of business endeavors for companies and relevant practitioners, a concept that applies equally to Bilibili. This study takes lifestyle-oriented content creators on Bilibili as a case study, examining Vlogs’ development, characteristics, and operational strategies on Bilibili. It analyzes the operational strategies of lifestyle-oriented Vloggers on Bilibili and concludes by summarizing existing issues among video platform content creators and proposing optimization strategies.

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Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili

Cao

2023

SHS Web of Conf.

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Homeland social media as a field of negotiation: Creative strategies of China’s Wanghong in Japan

2024

Global Media and China

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This article investigates how China’s Wanghong (a Chinese term referring to online influencers’) in Japan engage in cultural and economic practices through transnational homeland social media. Particular attention is given to the characteristics of how they utilise Chinese social media and the ways in which pressures emanating from the homeland-media environment have moulded their distinctive approaches to participating in media practices. Combining qualitative and quantitative methodologies, the data on which this research is based consists of China’s statistical data concerning Wanghong, empirical data generated from interviews with nine China’s Wanghong in Japan, and online participant observations of their media practices. The results of this study reveal that Wanghong must contend with the deep-rooted Sino-Japanese hostilities in the patriotic context of homeland media, as they are largely dependent on Chinese advertisers for their financial resources. Consequently, homeland media becomes a field of negotiation where Wanghong cope with environmental pressures and negotiate their identities and actions, with identity performance and placemaking serving as the creative-compromise strategies they adopt.

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Practice, identity, and tactic: young Chinese vloggers’ interactions with the social media platform Bilibili

Cited by 2 publications

References 6 publications

Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili

Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili

Homeland social media as a field of negotiation: Creative strategies of China’s Wanghong in Japan

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