Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

Choudhury, Archita Pal; Kundu, Amit; Sarkar, Dev Narayan; Bhattacharya, Asit Baran

doi:10.1057/s41264-022-00142-3

J Financ Serv Mark

2022

DOI: 10.1057/s41264-022-00142-3

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Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

Archita Pal Choudhury

Amit Kundu

Dev Narayan Sarkar

et al.

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An Alternative to Coping with COVID-19—Knowledge Management Applied to the Banking Industry in Taiwan

Chang

Hsieh³

et al. 2022

JRFM

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This study seeks to find an alternative strategy to cope with the impact of COVID-19. Though various measures have been adopted to respond to the threat of the pandemic, the problem remains unchanged. Undoubtedly, COVID-19 is also a crisis of knowledge, so this study explores whether the banking industry in Taiwan can apply knowledge management (KM) and fight the catastrophe of the century successfully and effectively. This study adopts an actual case to analyze the relationship between KM implementation and the banking industry; applies consistent fuzzy preference relations (CFPRs) to evaluate influential criteria including computational simplicity and guarantee the consistency of decision matrices; illustrates a decision-making model with seven criteria; and conducts pairwise comparisons, which are utilized to determine the priority weights of influential criteria amongst the outcome rankings and to formulate accurate KM strategies. The results show that predictions of success probabilities are higher than those of failure probabilities among the seven influential criteria and, in particular, the headquarters system and human resources are the most important priority indicators for implementing KM successfully during the pandemic or post-pandemic. The conclusion suggests significant policy implications for policymakers within other industries or countries in coping with COVID-19.

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An Alternative to Coping with COVID-19—Knowledge Management Applied to the Banking Industry in Taiwan

Chang

Hsieh³

et al. 2022

JRFM

View full text Add to dashboard Cite

show abstract

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Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation

Cited by 1 publication

References 82 publications

An Alternative to Coping with COVID-19—Knowledge Management Applied to the Banking Industry in Taiwan

An Alternative to Coping with COVID-19—Knowledge Management Applied to the Banking Industry in Taiwan

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