2022
DOI: 10.3280/ses2022-002006
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Pratiche comunicative di salute LGBT e social media: una ricerca esplorativa su TikTok

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“…Among the tools for health promotion WHO (n.d.a) also identifies communication, for its potentially powerful impact on the health condition of citizens. Health communication is the result of the interaction between institutions, communicators, culture, the media, and the social context (Lovari 2017). In the last 20 years, institutions have faced a loss of trust by citizens; new reliable players of communication have emerged (such as digital media influencers, citizens, and professionals); and the media landscape has been increasingly affected by digitalization and hybridization between various forms of media.…”
Section: Theoretical Background: Changes In Health Communicationmentioning
confidence: 99%
“…Among the tools for health promotion WHO (n.d.a) also identifies communication, for its potentially powerful impact on the health condition of citizens. Health communication is the result of the interaction between institutions, communicators, culture, the media, and the social context (Lovari 2017). In the last 20 years, institutions have faced a loss of trust by citizens; new reliable players of communication have emerged (such as digital media influencers, citizens, and professionals); and the media landscape has been increasingly affected by digitalization and hybridization between various forms of media.…”
Section: Theoretical Background: Changes In Health Communicationmentioning
confidence: 99%