“…Research in the field of non-conscious processes have adopted multiple theoretical paradigms and research methods (e.g., Allom, Mullan, & Hagger, 2016;Houben, Wiers, & Jansen, 2011;Keatley, Clarke, & Hagger, 2012;Perugini, 2005;Presseau et al, 2014), although all have commonalities in their adoption of an overall dualprocess framework. For example, research has focused on the predictive validity of implicit attitudes, beliefs, and motives (Caudwell & Hagger, 2014;Keatley, Clarke, & Hagger, 2013), the effect of health goal and action activation and priming (Fishbach, Friedman, & Kruglanski, 2003;Henderson, Hagger, & Orbell, 2007;Papies, 2016a), and measurement and training of inhibitory control (Allom et al, 2016;.…”