In difficult drilling environments, a critical aspect for success is BHA design optimization in the pre-job phase. In previous operations, modeling and run simulations have proven valuable at helping operators improve drilling efficiency (reduce NPT; increase footage/day), produce high-quality log data and properly position the wellbore to increase contact with the reservoir. To further improve modeling accuracy/reliability, a dynamic modeling system was used for BHA analysis. The FEA (finite element analysis)-based system enables engineers to leverage the team's combined expertise and full suite of drilling tools to optimize a BHA for a specific application.Four criteria are used to evaluate BHA performance during simulations: stability; robustness/reliability; measurement quality; steerability. Simulations are run to determine each configuration's potential for axial, lateral/torsional vibration and identify the root cause and dominant mode. To ensure maximum BHA robustness, the loading on BHA components is mapped/rated allowing refinements to increase BHA service life and reduce the potential for costly NPT. Simulations are run to observe the potential for MWD/LWD tool deformation and sag angle to determine the adverse effect sensor motion could have on measurement quality. To mitigate steerability issues, build/walk tendencies are simulated to determine how the BHA will respond to steering command from RSS/PDM.A wide-range of factors can be considered in this procedure. Various cutting structures and steering tools are analyzed and modified as required. The type and location of BHA components are also modeled and re-positioned for optimization purposes. Various drilling scenarios and operating parameters are fed into the system including RPM/WOB, sliding/rotating time, back-reaming and rotating off bottom. Formation characteristics including rock types, friction factor, heterogeneity/homogeneity, degree/amount of interbedding can all be varied to investigate the BHA's corresponding directional implications and vibrational response.All potential BHA designs are evaluated under a set of pre-defined drilling scenarios. A comparative analysis is performed to investigate BHA responses against each specific criterion to identify the optimum BHA configuration. Operating conditions are analyzed for each BHA and an optimal parameter window of minimized BHA shock and vibration is generated with a range of RPM/WOB recommendations. The authors will present several conclusive case studies that document the method's effectiveness and cost reducing capabilities.