“…In a common form of synesthesia, grapheme-color synesthesia, graphemes (i.e., letters, punctuation marks or numbers) evoke percepts of color (Cohen Kadosh et al, 2005; Day, 2005; Simner et al, 2006). The percepts can be quite vivid and are cognitively accessible in the sense that they are verbally reportable and can be used by the synesthete to perform certain perceptual and cognitive tasks ranging from color matching (Arnold, Wegener, Brown, & Mattingley, 2012; Blake, Palmeri, Marois, & Kim, 2005) to visual search (Palmeri, Blake, Marois, Flanery, & Whetsell, 2002; Ramachandran & Hubbard, 2001; Ramachandran & Hubbard, 2001) and facilitate learning and memory (Gibson, Radvansky, Johnson, & McNerney, 2012; Gross, Neargarder, Caldwell-Harris, & Cronin-Golomb, 2011; Rothen, Meier, & Ward, 2012; Watson, Blair, Kozik, Akins, & Enns, 2012). However, past accounts of grapheme-color synesthetes generally suggest that the inverse is not the case.…”