The influence of the encapsulation of an ion inside the C fullerene cage on its exohedral reactivity was explored by means of DFT calculations. To this end, the Diels-Alder reaction between 1,3-cyclohexadiene and M@C (M=Li , Na , K , Be , Mg , Al , and Cl ) was studied and compared to the analogous process involving the parent C fullerene. A significant enhancement of the Diels-Alder reactivity is found for systems having an endohedral cation, whereas a clear decrease in reactivity is observed when an anion is encapsulated in the C cage. The origins of this reactivity trend were quantitatively analyzed in detail by using the activation strain model of reactivity in combination with energy decomposition analysis.