Objective: Determining the current return rates of blood donors and their related factors.Background: Understanding the current pattern of blood donors' return rates and also their motivations will be beneficial when there is a need to implement measures to encourage new blood donors and retain existing ones.
Methods:This cross-sectional study was conducted on 4200 blood donors in Shiraz, Iran, from 26 November 2010 to 26 December 2010. Blood donors' return rate and its related factors were investigated in a 7-year follow up.Results: The overall return rates of blood donors indicated a significant yearly decline of 51.2%, 45.1%, 37.6%, 38.8%, 28.7%, 22.7% and 22.1% over a 7-year follow up. The return rates for first-time donors declined annually by 30%, 25%, 21%, 18.5%, 15.2%,12.3% and 11.8% (P ≤ .05). Return rates were higher among male, older, low-educated, Rh-negative and regular donors. Blood donations for altruistic reasons and religious reasons were higher in regular and older donors (P < .001); donation for positive effects on their health and free access to screening tests and curiosity was higher in first-time donors and females (P < .001). The most frequent deterrents were lack of time (42.7%), unsuitable condition (37.6%) and difficult access to donation sites (26.2%).
Conclusion:Designing new strategies to retain donors, advertisement, appreciation methods and providing convenient conditions for donation are needed to increase the return rates, particularly in young, highly educated, female and first-time donors.
K E Y W O R D Sblood donation, blood donor, recruitment, return rate