“…Unlike other models such as the theory of reasoned action (Ajzen & Fishbein, 1980) and theory of planned reason (Ajzen, 1985;Ajzen & Fishbein, 2005), used in the study of HIV/AIDS and its risk factors, the IMB model has been validated extensively as providing a more comprehensive model for identifying socio-cognitive predictors of health behavior outcomes (such as HIV prevention) that are of theoretical and empirical importance (Carey et al, 1997;Fisher et al, 1996;Fisher & Fisher, 1992Fisher & Fisher, 1993;Fisher et al, 2003;Cargill et al, 2006). In addition, the IMB model has been applicable to behaviors outside the HIV domain including voting behavior (Glasford, 2008), breast self-examination behavior among women (Misovich et al, 2003), adolescence smoking behavior (Botvin el al., 1989) and oral rehydration behavior in developing countries (Foote et al, 1985). However, few studies have sought to test the applicability of prevailing theories of HIV risk behavior among students attending HBCUs.…”