Predicting Consumer Vision

Abstract

Combining NLP technology into communication platforms offers noteworthy opportunities for businesses to gain actionable insights into consumer behaviour and tailor their marketing strategies accordingly. By leveraging the predictive capabilities of NLP bots, organizations can enhance customer engagement, improve product offerings, and eventually drive business growth in a progressively competitive market landscape. With this context, this chapter focuses on developing an AI-NLP bot to understand consumer or customer behaviour patterns using data from various communication platforms. AI-NLP bot is used to predict and analyze the customer's thoughts about the product through their opinion sharing in various sources. Results indicate that the NLP bot accurately predicts consumer sentiment, identifies emerging trends, and anticipates market preferences across different communication platforms. Moreover, the system's malleability and scalability make it appropriate for positioning in various business contexts, extending from e-commerce and retail to hospitality and healthcare.