2021
DOI: 10.1108/ijsms-12-2020-0215
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Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

Abstract: PurposeUsing three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental factors (environmental attitude, environmental concerns, perceived environmental responsibility and peer influence) on consumers' intentions to purchase eco-friendly athletic wear.Design/methodology/approachA sample of n = 380 Pakistani consumers was used to test hypothesized relationships. Data were analyzed thro… Show more

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Cited by 33 publications
(54 citation statements)
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References 114 publications
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“…For instance, Hamzah and Tanwir (2021) revealed that environmental responsibility played a significant effect on the intention to purchase hybrid vehicles in Malaysia. Channa et al (2022) also remarked the same tone, whereas perceived environmental responsibility is significantly linked with purchase intention on eco-friendly athletic wear. However, some other studies also revealed the insignificant effect of perceived environmental responsibility towards green behaviour (Duong et al, 2022;Zheng et al, 2021).…”
Section: Perceived Environmental Responsibilitymentioning
confidence: 79%
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“…For instance, Hamzah and Tanwir (2021) revealed that environmental responsibility played a significant effect on the intention to purchase hybrid vehicles in Malaysia. Channa et al (2022) also remarked the same tone, whereas perceived environmental responsibility is significantly linked with purchase intention on eco-friendly athletic wear. However, some other studies also revealed the insignificant effect of perceived environmental responsibility towards green behaviour (Duong et al, 2022;Zheng et al, 2021).…”
Section: Perceived Environmental Responsibilitymentioning
confidence: 79%
“…Individuals tend to behave pro-environmentally by purchasing green products if they feel that they are responsible or obligated for environmental welfare. Channa et al (2022) further remarked that if individuals were aware of the vulnerability of the natural environment, they would be environmentally responsible and will purchase green products to protect the sustainability of the environment. With that, it is expected that perceived environmental responsibility has a positive significant association with the intention to purchase the green product.…”
Section: Perceived Environmental Responsibilitymentioning
confidence: 99%
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“…Originally conceptualized to examine altruistic behaviors, the application of VBN theory has recently been used to evaluate green behaviors (Channa et al , 2021; Steg et al , 2005; Jansson et al , 2011). The theory that was developed by Stern (1999) is an amalgamation of three individual theories: value theory (Schwartz, 1992), norm activation theory (Schwartz, 1977) and the new ecological paradigm (Dunlap et al , 2000).…”
Section: Literature Reviewmentioning
confidence: 99%
“…As vulnerability is recognized as a condition of impairment, more responsibility must be extended to those who are especially vulnerable (Gross and McGoey, 2015 ). People who are aware of the vulnerability of the environment feel responsible for it and choose to make environmentally friendly purchases (Channa et al, 2022 ). Related research has found that people feel more responsible for helping those they perceive to be as vulnerable (Back and Lips, 1998 ; Chasteen and Madey, 2003 ; Moche and Västfjäll, 2021 ).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%