Predicting Customer Segment Changes to Enhance Customer Retention: A Case Study for Online Retail using Machine Learning

Abidar, Lahcen; Zaidouni, Dounia; Asri, Ikram El; En‐Nouaary, Abdeslam

doi:10.14569/ijacsa.2023.0140799

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Predicting Customer Segment Changes to Enhance Customer Retention: A Case Study for Online Retail using Machine Learning

Cited by 5 publications

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