Predicting Factors Influencing Online Purchase Behavior among Indian Youth

doi:10.35940/ijrte.b1143.0782s619

Cited by 2 publications

(1 citation statement)

References 58 publications

(62 reference statements)

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“…They would save their regular monthly groceries list in the application and pay on delivery. Factors influence the decision-making of a customer [5].…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Customer Grocery Shopping Behaviour Amid Covid-19 Pandemic

Rushi¹,

Pradhan²

2023

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Purpose: The paper attempts to understand and analyze the factors that influence different types of end consumer’s behavior while shopping for groceries both online and offline, considering the Covid-19 pandemic situations. Design/ Method/ Approach: A sample size of 145 members of age varying from 18 to 60 were surveyed through a digital form of a questionnaire. Few factors which generally impact the customer’s shopping behavior were categorized into six different factors: Purchase, Personal, Behavioral, Operational, Customer Engagement, and Pandemic factors. The respondents were asked to rank the elements according to their preferences. Findings: Factors like Quality of the Product, Hygiene practices followed by the delivery person, representation of products on website/application, Accessibility and Availability of the products were given priority amid pandemic, over other factors which influence customers shopping behavior. We have also found that FMCG advertisements that promise hygiene and safety during product delivery convinced the respondents, convinced the respondents. Practical Implications: The study gives an understanding of the factors influencing the retail customers amid the pandemic. This study can develop marketing strategies to target the middle-class and age group of 18-45.Originality/ Value: Factors influencing the customer’s decision to buy groceries online amid the Covid-19 pandemic induced consumer shopping behavior and preferences. Furthermore, the results show how the respondents were affected by the Hygiene promotions made by FMCG companies during the lockdown.

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“…They would save their regular monthly groceries list in the application and pay on delivery. Factors influence the decision-making of a customer [5].…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Customer Grocery Shopping Behaviour Amid Covid-19 Pandemic

Rushi¹,

Pradhan²

2023

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Exploring the Societal Aspirations of Youth in Himachal Pradesh, Bharat

Sharma,

Phukan

2024

IJSSL

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This article draws from a research study conducted on domiciled youth of Himachal Pradesh. The objective of the study was to understand the social aspirations of youth in the state and their plans to contribute towards the society. Mixed method approach was used to fulfil the objectives of this study. The respondents selected for the study were youth who were between 20-25 years of age and were enrolled in professional courses in various Higher Education Institutions located in Himachal Pradesh. The respondents were selected using multistage nonprobability purposive sampling technique. Primary data was gathered using a structured interview schedule from 280 respondents and Focused Group Discussions. The study found that the respondents were desirous of serving the society after getting employed. The major areas in which they wished to contribute after settling down in life were welfare of youth with problems, education, and welfare of Gaumata (cows of local breed). The study also found that though a majority of respondents were also keen to become community leaders, very few showed interest in participating in electoral politics.

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Predicting Factors Influencing Online Purchase Behavior among Indian Youth

Cited by 2 publications

References 58 publications

Factors Influencing Customer Grocery Shopping Behaviour Amid Covid-19 Pandemic

Factors Influencing Customer Grocery Shopping Behaviour Amid Covid-19 Pandemic

Exploring the Societal Aspirations of Youth in Himachal Pradesh, Bharat

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