Predicting People’s Intention Towards Sharing Political Contents in Social Media: The Moderating Effect of Collective Opinion

Hossain, Mohammad Alamgir; Chan, Caroline; Dwivedi, Yogesh K.

doi:10.1007/978-3-319-45234-0_58

Cited by 3 publications

(3 citation statements)

References 21 publications

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“…Similarly, people may perceive that sharing content that has already received a number of shares or 'likes' can increase their social recognition if other people (e.g., friends and acquaintances) know about their actions/views. Based on the work of Lim and Ting (2014) and Hossain et al (2016), our study investigates the moderating effect of CO on the antecedents of people's behaviour towards sharing political content: H3. The relationship of social recognition, altruistic motivation, impulsiveness and extroversion to sharing behaviour is moderated by collective opinion.…”

Section: Collective Opinionmentioning

confidence: 99%

“…They consider that as the post attracted a large audience, it might have benefited a number of people; thus, it has the potential to contribute to social justice and is worthy of sharing. Moreover, CO gives a sense of confidence to people about the authenticity or perceived truthfulness of content (Hossain et al 2016). Hence, people hesitate to share political content that has a smaller audience, suspecting the 'quality' and 'value' of the content itself.…”

Section: Moderation Effectsmentioning

confidence: 99%

“…We chose these factors because they are known to influence behaviour in the current context. In addition, collective opinion (CO) has been shown to affect people's behaviour on online platforms (Hossain et al 2016). We therefore include CO in our study to determine if it moderates the relationship between the factors of people's planned and unplanned behaviour and their intention to share political contents.…”

Section: Introductionmentioning

confidence: 99%

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Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

et al. 2018

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Human's decision making is not necessarily always planned; their unplanned behaviour-determined by natural personality traits-also contributes to the decision making process. In this study, we investigate factors related to planned and unplanned behaviour to understand why people share political content in online social media. Based on an online survey of 257 social media users, our results demonstrate that the factors representing both planned (i.e., perceived social recognition and altruistic motivation) and unplanned behaviour (i.e., extroversion and impulsiveness) affect people's political content sharing behaviour. Our study also identifies that sharing political content is not like sharing other forms of content such as tourist attractions-the former can provoke serious punishment in some countries. Accordingly, trait impulsiveness is negatively associated with political content sharing behaviour. We also found that collective opinion moderates people's planned behaviour, but not their unplanned behaviour. In other words, personality traits are unaffected by others' opinions, but traits that humans can control can be shaped by others'.

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Section: Collective Opinionmentioning

confidence: 99%

Section: Moderation Effectsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

et al. 2018

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The role of human behaviour in activist content sharing on social media

Sinha

2024

OIR

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PurposeSocial media (SM) platforms tempt individuals to communicate their perspectives in real-time, rousing engaging discussions on countless topics. People, besides using these platforms to put up their problems and solutions, also share activist content (AC). This study aims to understand why people participate in activist AC sharing on SM by investigating factors related to planned and unplanned human behaviour.Design/methodology/approachThe study adopted a quantitative approach and administered a close-ended structured questionnaire to gather data from 431 respondents who shared AC on Facebook. The data was analysed using hierarchical regression in SPSS.FindingsThe study found a significant influence of both planned (perceived social gains (PSGs) , altruism and perceived knowledge (PK)) and unplanned (extraversion and impulsiveness) human behaviour on activist content-sharing behaviour on SM. The moderating effect of enculturation and general public opinion (GPO) was also examined.Practical implicationsSharing AC on SM is not like sharing other forms of content such as holiday recommendations – the former can provoke consequences (sometimes undesirable) in some regions. Such content can easily leverage the firehose of deception, maximising the vulnerability of those involved. This work, by relating human behaviour to AC sharing on SM, offers significant insights to enable individuals to manage their shared content and waning probable consequences.Originality/valueThis work combined two opposite constructs of human behaviour: planned and unplanned to explain individual behaviour in a specific context of AC sharing on SM.

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Misinformation in Social Media During Disasters

Vasudevan

Alathur

2022

International Journal of Information Systems and Social Change

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The study was focused on the impact of social media and misinformation during the distress. The type of information shared in social network depends on the people behavior. During the distress the impulsive behavior will result in sharing of the misinformation unknowingly which will affect the people already in distress. The paper investigates the impact of social networks in the distressed areas due to natural calamity. The data was collected from the distressed area by offline mode and from other areas by online mode. The target informants were the affected people and the people involved in the relief and rescue operations. Confirmatory Factor Analysis was used to test whether the data fit for the hypothesized model. The study revealed that the social media played a crucial role in the relief and rescue operations and at the same time the misinformation has halted the operations in some places.

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Predicting People’s Intention Towards Sharing Political Contents in Social Media: The Moderating Effect of Collective Opinion

Cited by 3 publications

References 21 publications

Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

The role of human behaviour in activist content sharing on social media

Misinformation in Social Media During Disasters

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