Predicting public support: applying theory to prosocial behaviors

McKeever, Brooke Weberling; McKeever, Robert; Pressgrove, Geah; Overton, Holly

doi:10.1108/jcom-02-2019-0030

Cited by 17 publications

(16 citation statements)

References 35 publications

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“…Since its introduction, scholars have demonstrated the conceptual and empirical power of situational motivation in problem solving in predicting publics’ issue-specific (communicative) behaviors (e.g., Krishna & Kim, 2020). Researchers have proposed and established situational motivation not only as a proxy for the three perceptual variables of the STOPS, that is, problem, constraint, and involvement recognition (e.g., J.-N. Kim et al, 2011), but also as a powerful predictor of communicative action (Chon & Park, 2020) and behaviors (Jiang et al, 2019; B. W. McKeever et al, 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding Customers’ Reactions to Allegations of Corporate Environmental Irresponsibility

Krishna

Kim

2020

Journalism & Mass Communication Quarterly

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The purpose of this study was to examine issue- and organization-specific factors that may influence customers’ reactions to allegations of environmental irresponsibility. This study focused on the idea of brand identity fusion to examine how it may act as a figurative shield against the negative cognitive and behavioral impacts of misconduct allegations. To do so, online surveys were conducted among Australian citizens in October 2018. Brand identity fusion lowered customers’ perceptions of perceived moral inequity and triggered rewarding behavioral intentions despite the allegations. Situational motivation about environmental issues was found to positively affect boycotting and lower buycotting intentions as well as perceived moral inequity. Theoretical and practical implications are discussed.

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Section: Literature Reviewmentioning

confidence: 99%

Understanding Customers’ Reactions to Allegations of Corporate Environmental Irresponsibility

Krishna

Kim

2020

Journalism & Mass Communication Quarterly

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“…Advocacy behavioral intentions were measured with five items ( M = 4.18, SD = 1.89, α = 0.92, e.g. I'd like to attend a March or rally related to the plastics pollution campaign) adopted from McKeever et al. (2019).…”

Section: Methodsmentioning

confidence: 99%

“…, 2019), and specific engagement in supportive behaviors related to social issues (e.g. attending rallies and signing online petitions) (McKeever et al. , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Rather, they are also applied to advocacy behaviors such as positive word-of-mouth (Oh and Ki, 2019), resistance to negative information (Xie et al, 2019), and specific engagement in supportive behaviors related to social issues (e.g. attending rallies and signing online petitions) (McKeever et al, 2019). Kim (2017) also found that publics are likely to engage in supportive communication intentions, including discussion about pro-environmental activities, and purchase intentions toward the company's products if the company commits to proactive environmental CSR activities.…”

Section: Effective Environmental Csr Communicationmentioning

confidence: 99%

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Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility

Kim

Chon

2022

CCIJ

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PurposeThe purpose of this study was to shed light on how effective environmental corporate social responsibility (CSR) communication can be achieved through persuasive communication strategies using message framing.Design/methodology/approachThis study conducted an online experimental study with a 2 (narrative: narrative or non-narrative) × 2 (framing: gain or loss) between-subjects design.FindingsThe findings showed that environmental CSR communication using narrative framing messages is most effective in creating strong CSR associations between a company and the environmental CSR domain and sharing the company's CSR information on supportive communication and advocating for the environmental campaign.Originality/valueThis study highlights the importance of a company's environmental CSR communication efforts using the right message format (narrative style) to increase its persuasive sequence from CSR evaluation to supportive behaviors, contributing to theoretical development in the research of environmental CSR communication. This study suggests that environmental CSR campaign managers should first formalize the company's environmental responsiveness by clearly establishing policies and practicing CSR performance that could result in a strong CSR association before asking their target publics to engage in pro-environmental activities.

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“…The implications for practitioners managing communications or organizations involved in such work were discussed. That study provides theoretical value that contributes to the generalization of the STOPS model to communication scholars and discusses its practical implications for nonprofit organizations and other types of organizations, although its scope of application is not large ( Mckeever et al, 2019 ). Duckett critiqued the transparency and legitimacy of participatory scenario planning based on Habermas’ “communication action theory,” considering a case study focused on the development of scenarios in the livestock sector in Scotland.…”

Section: Related Workmentioning

confidence: 99%

Problems and countermeasures associated with intercultural adaptation in international education according to the communication action theory model

2022

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Due to the development of the Chinese economy, the consolidation of national power worldwide, and the increasing frequency of economic and cultural exchanges with foreign countries, the number of people from various countries who travel to China to engage in exchanges has increased significantly. Given the development of economic globalization, the acceleration of the process of educational internationalization represents a general trend in higher education development and a common requirement for universities. In addition to education, international students also experience cross-cultural adaptation, that is, behavioral adaptation or changes that occur in people in response to changes in their home country, whether in the form of external or internal cultural adaptation. For international students, the problem of cross-cultural adaptation not only hinders their learning progress but also affects their psychology and living conditions. This article explains the construction of Habermas’s theory of communication action. According to this theory, the purpose of communication is to coordinate the common actions of actors, and this coordination is achieved through mutual communication, which is mediated by language. The article also discusses the cross-cultural adaptation experienced by international students in Chinese universities and highlights the importance of developing educational services for international students in the context of international education. Studies have shown that female students exhibit slightly worse psychological adaptation than male students and female students have a slightly higher rate of depression rate than male students. An interpersonal study of 120 international students traveling to China found that most of these students (60%) were able to adapt in terms of their interpersonal relationships. To solve the problems associated with cross-cultural adaptation of international students in China, some countermeasures have been proposed, mainly including active participation in interpersonal communication, an enhanced understanding of the new culture, and the amplification of cultural identity.

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Predicting public support: applying theory to prosocial behaviors

Cited by 17 publications

References 35 publications

Understanding Customers’ Reactions to Allegations of Corporate Environmental Irresponsibility

Understanding Customers’ Reactions to Allegations of Corporate Environmental Irresponsibility

Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility

Problems and countermeasures associated with intercultural adaptation in international education according to the communication action theory model

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