Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons

Magno, Francesca; Cassia, Fabio

doi:10.1016/j.jretconser.2024.103820

Cited by 6 publications

(1 citation statement)

References 87 publications

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“…For the selection of study materials in Study 3, since desserts were generally traded food items, as proposed by Lin et al (2023), and exhibit characteristics of convenience as well as healthiness. Concurrently, food surplus was prevalent on online food delivery platforms (Magno and Cassia, 2024). Further, given the development of the Chinese economy, mooncakes were not only sold during the Mid-Autumn Festival but also acted as desserts in routine life.…”

Section: Overviews Of Studiesmentioning

confidence: 99%

“Target” versus “Non-target”: how free gift influences surplus food purchase intention

Zhang,

Wang

2024

BFJ

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PurposeFree gifts have become a commonly used marketing strategy. Nevertheless, whether free gifts can and how this strategy promotes the surplus food purchase intention remain a debated topic. This paper attempts to evaluate the effectiveness of offering free gifts (target and non-target products) in enhancing the purchase intention associated with surplus food.Design/methodology/approachCategorically, Studies 1 to 4 were performed to analyze the impact of the free gift on the surplus food purchase intention, explore the mediating role of perceived quality uncertainty and examine the moderating role of blind-box design and mental simulation.FindingsThe study findings indicate that the provision of non-target products as a free gift exerts a more pronounced influence on surplus food purchase intention as compared to offering a target product as a free gift. Evidently, perceived quality uncertainty serves as a mediating role, whereas blind-box design and mental simulation are identified as moderators in this process.Originality/valueThis paper compares the influences of various types of free gifts, namely target and non-target products, on surplus food purchase intention through perceived quality uncertainty, thereby enhancing the existing comprehension of free gifts and surplus food purchase intention. In addition, this article extends the boundary conditions of free gifts by investigating the moderating influence of blind-box design and mental simulation.

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Section: Overviews Of Studiesmentioning

confidence: 99%

“Target” versus “Non-target”: how free gift influences surplus food purchase intention

Zhang,

Wang

2024

BFJ

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Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption

Agmapisarn,

Seetha,

Fakfare

2024

Sustainable Development

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Reducing food waste is a critical global challenge, intertwined with broader goals of sustainable consumption and sustainable development. This challenge is addressed by surplus food mobile applications that connect restaurants with consumers to minimize waste and promote sustainability. This study employs the Attitude‐Behavior‐Context (ABC) theory to investigate the key features of these platforms that influence consumer attitudes and food waste reduction behaviors, contributing to sustainability. Utilizing Integrated Generalized Structured Component Analysis (IGSCA) alongside single Necessary Condition Analysis (NCA), we examined features such as real‐time listings, sustainability messaging, accessibility, discounted pricing, and charitable collaborations. Results indicate that real‐time listings, sustainability messaging, accessibility, and charitable collaborations are crucial for fostering positive consumer attitudes and driving effective food waste reduction, while discounted pricing did not significantly impact attitudes. Complemented by necessity logic, these findings extend the ABC theory by emphasizing the essential role of specific contextual factors in promoting sustainable behaviors. Practically, the study offers actionable insights for platform developers to prioritize essential features, enhancing consumer engagement and contributing to the reduction of food waste in alignment with sustainability objectives.

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Environmental orientations to Innovation Ecosystem: the role of green transition, perceived environmental uncertainty and green transformational leadership

Li,

Sampene,

Khan

et al. 2024

Oper Manag Res

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Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons

Cited by 6 publications

References 87 publications

“Target” versus “Non-target”: how free gift influences surplus food purchase intention

“Target” versus “Non-target”: how free gift influences surplus food purchase intention

Optimizing Surplus Food Redistribution: Leveraging Digital Platforms to Advance Sustainable Consumption

Environmental orientations to Innovation Ecosystem: the role of green transition, perceived environmental uncertainty and green transformational leadership

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