Predicting the Adoption of Web Media Objects for University Course Instruction

Abstract

This research addresses university faculty's use of web media objects: text, images/graphics, animation, audio and video for course instruction. The purpose of this research was to determine, through multiple regression models, the most influential factors associated with faculty adoption of web media objects. Faculty adoption and implementation of web media objects for course instruction involves three stages: technology, pedagogy, and presentation style. Regression models were developed for each stage. The resulting multiple regression revealed that innovation characteristics: compatibility, trialability, and relative advantage are most important to consider for faculty adoption of web media objects in their course instruction. Guidelines are presented for advanced multimedia training developers and training support systems, and recommendations are made for improving the adoption of web media objects for university course instruction.