Predicting the Indonesian sustainable marketing communication on 2023 trends

Abstract

After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic downturn, especially with the many paralysed microbusinesses. Perspective updates have also weakened because of activity restrictions during the pandemic. Before the pandemic, the macro film industry was rapidly growing. Now, it is the turn of the microfilm industry to rise due to new ways of promotion without incurring expensive production costs. The role of sustainable marketing is needed to achieve this target for 2023. The Systematic Literature Review was used as the methodology to analyse the data in this research. The results show that the influencer marketing industry and the influencer agencies depend on social media.

Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia

“…(Taba et al, 2023) The significance of leadership in navigating the business climate and satisfying customer expectations for business sustainability is emphasized in the article by Sattar Taba and Farah Hida Sharin. Furthermore, (Diawati et al, 2023) research emphasizes the contribution of sustainable marketing, specifically through influencer marketing and social media, to the growth of the microfilm business in Indonesia. According to these results, companies in Indonesia may attain marketing sustainability through incorporating innovation, adaptation, and sustainable marketing techniques into their daily operations.…”